In today’s “protected” world, the hard sell is severely crimped by the need to only promise what you can guarantee to deliver, under penalty of legal attack.
No such restrictions were recognised in the era of rapid mechanisation of all industries, especially farming. Manufacturers let loose their best works in the writing of advertisements for their products, reaching deeply for the most flowery adjectives in describing their products capabilities.
In researching for the data for my books, I frequently find examples of this in old copies of the manufacturers product manuals. One classic example of this excessive enthusiasm by the copy writer was found in the 1893 catalog of Noxon Bros., a farm equipment manufacturer based in Ingersoll, Ontario. In the introduction of their new grain binder, the description states …. “our binder which stands above the adverse criticism of the most exacting purchaser, or the most critical investigation of the expert mechanic ….. and which has ….. established a reputation which leaves little or nothing to be added to, so perfect does its record stand. ….. no machine was ever constructed in which the demands upon it are more completely met in every way than in this perfect structure of steel.”
How could one resist purchasing such a piece of machinery! Would that today’s advertising writer be as free as in those days to extoll the virtues of their product.
See more in my book Where Did They Go